Notes and essays

The blog

Working thoughts on persuasion, perception and photographic practice — published as the manuscript develops.

How to Stand Out as a Photographer: From Visual Creator to Behavioural Adviser

How to Stand Out as a Photographer: From Visual Creator to Behavioural Adviser There are hundreds of thousands of professional photographers around the world. Add videographers, graphic designers, illustrators and the rapidly growing number of people creating imagery with artificial intelligence, and the number of professionals competing to produce visual content becomes enormous. At the […]

21 min read

Behavioural Insights

What Is Behavioural Photography? The Science Behind Images That Influence Behaviour

What Is Behavioural Photography? The Science Behind Images That Influence Behaviour We are surrounded by images. They appear on websites, in advertisements, presentations, proposals, social media, recruitment campaigns, brochures, signage, packaging and almost every other form of modern communication. Businesses spend enormous amounts of money creating them, while photographers, videographers, designers, illustrators and, increasingly, AI […]

14 min read